No proprietary-blend nonsense, just clearly dosed ingredients. Saw a real difference in my hair and nails within a month — not placebo, measurable. Zero clumping, which I appreciate since my old one needed a whisk every time.

Label is clear about dosing and the bottle doesn't take up much shelf space. Smooth flavor with no weird aftertaste, which is rare in this category. Dissolves completely in water, even without a blender.

Scoop was buried at the very bottom — minor, but annoying out of the gate. Far too sweet, almost cloying. I have to mask it with extra liquid.

Smooth flavor with no weird aftertaste, which is rare in this category. Cost per serving is lower than my old brand and the quality is at least as good. Dissolves completely in water, even without a blender.

The label is refreshingly honest — full doses, nothing hidden. That alone earned my repeat business.

Packaging is sturdy and resealable. The product itself is high quality and mixes effortlessly.