For what you pay, the ingredient quality is excellent. Finally one that doesn't taste artificial. The vanilla is subtle and pleasant. Dissolves completely in water, even without a blender.

Clean ingredient list with no fillers I didn't recognize — exactly what I look for. The price-to-quality ratio here is hard to beat; I've already reordered twice.

Smooth flavor with no weird aftertaste, which is rare in this category. Cost per serving is lower than my old brand and the quality is at least as good. Resealable tub keeps everything fresh and the scoop sits right on top.

You can tell this is a quality formulation; transparent labeling and third-party tested. Blends smooth in seconds; texture is consistent every scoop. Scoop was buried at the very bottom — minor, but annoying out of the gate.

Mixes clean with just a shaker bottle — no clumps and no grit at the bottom. Label is clear about dosing and the bottle doesn't take up much shelf space. Great value for the serving count — works out cheaper per dose than the big brands.

Reasonably priced for the quality you get. I've recommended it to a couple of friends already.