Dissolves completely in water, even without a blender. Smooth flavor with no weird aftertaste, which is rare in this category. For what you pay, the ingredient quality is excellent.

Mixes clean with just a shaker bottle — no clumps and no grit at the bottom. Clean ingredient list with no fillers I didn't recognize — exactly what I look for. Cost per serving is lower than my old brand and the quality is at least as good.

Consistent quality across every tub I've bought so far. Tastes way better than I expected for a supplement; I actually look forward to taking it.

Resealable tub keeps everything fresh and the scoop sits right on top. Zero clumping, which I appreciate since my old one needed a whisk every time. The price-to-quality ratio here is hard to beat; I've already reordered twice.

Cost per serving is lower than my old brand and the quality is at least as good. Tastes way better than I expected for a supplement; I actually look forward to taking it.

Tastes way better than I expected for a supplement; I actually look forward to taking it. Zero clumping, which I appreciate since my old one needed a whisk every time. Pricey for what you get, and the serving size is smaller than it looks.