Label is clear about dosing and the bottle doesn't take up much shelf space. Dissolves completely in water, even without a blender.

Finally one that doesn't taste artificial. The vanilla is subtle and pleasant. Cost per serving is lower than my old brand and the quality is at least as good.

Blends smooth in seconds; texture is consistent every scoop. Cost per serving is lower than my old brand and the quality is at least as good.

For what you pay, the ingredient quality is excellent. Tastes way better than I expected for a supplement; I actually look forward to taking it.

No proprietary-blend nonsense, just clearly dosed ingredients. Great value for the serving count — works out cheaper per dose than the big brands. Tastes way better than I expected for a supplement; I actually look forward to taking it.

Label is clear about dosing and the bottle doesn't take up much shelf space. Zero clumping, which I appreciate since my old one needed a whisk every time. Consistent quality across every tub I've bought so far.