No proprietary-blend nonsense, just clearly dosed ingredients. The flavor is genuinely good — not chalky or overly sweet like a lot of others I've tried.

Smooth flavor with no weird aftertaste, which is rare in this category. Arrived sealed and well packaged, with a scoop that was actually easy to find. Cost per serving is lower than my old brand and the quality is at least as good. Ingredient list has more fillers than I'd like for the price.

Arrived sealed and well packaged, with a scoop that was actually easy to find. The price-to-quality ratio here is hard to beat; I've already reordered twice. Tastes way better than I expected for a supplement; I actually look forward to taking it.

The price-to-quality ratio here is hard to beat; I've already reordered twice. You can tell this is a quality formulation; transparent labeling and third-party tested.

Dissolves completely in water, even without a blender. Consistent quality across every tub I've bought so far. The flavor is genuinely good — not chalky or overly sweet like a lot of others I've tried.

Finally one that doesn't taste artificial. The vanilla is subtle and pleasant. Sleep quality went up almost immediately, which is exactly what I wanted.