No proprietary-blend nonsense, just clearly dosed ingredients. The price-to-quality ratio here is hard to beat; I've already reordered twice. Honestly tastes like a treat rather than a chore.

The flavor is genuinely good — not chalky or overly sweet like a lot of others I've tried. For what you pay, the ingredient quality is excellent.

Dissolves completely in water, even without a blender. You can tell this is a quality formulation; transparent labeling and third-party tested. Great value for the serving count — works out cheaper per dose than the big brands.

Great value for the serving count — works out cheaper per dose than the big brands. Clean ingredient list with no fillers I didn't recognize — exactly what I look for. Smooth flavor with no weird aftertaste, which is rare in this category.