You can tell this is a quality formulation; transparent labeling and third-party tested. Blends smooth in seconds; texture is consistent every scoop. Finally one that doesn't taste artificial. The vanilla is subtle and pleasant. Didn't notice any of the benefits the label promises, even after a full bottle.

Tastes way better than I expected for a supplement; I actually look forward to taking it. Dissolves completely in water, even without a blender. Great value for the serving count — works out cheaper per dose than the big brands.

Clean ingredient list with no fillers I didn't recognize — exactly what I look for. Smooth flavor with no weird aftertaste, which is rare in this category. Resealable tub keeps everything fresh and the scoop sits right on top.

Clean ingredient list with no fillers I didn't recognize — exactly what I look for. Resealable tub keeps everything fresh and the scoop sits right on top. Far too sweet, almost cloying. I have to mask it with extra liquid.

Great value for the serving count — works out cheaper per dose than the big brands. Clean ingredient list with no fillers I didn't recognize — exactly what I look for.

Compared the label against three competitors and this had the cleanest, best-dosed formula.