Cost per serving is lower than my old brand and the quality is at least as good. Zero clumping, which I appreciate since my old one needed a whisk every time.

The flavor is genuinely good — not chalky or overly sweet like a lot of others I've tried. Consistent quality across every tub I've bought so far.

Recovery between sessions has clearly improved; less soreness the next day. Great value for the serving count — works out cheaper per dose than the big brands. Zero clumping, which I appreciate since my old one needed a whisk every time.

Dissolves completely in water, even without a blender. Started noticing better recovery after about two weeks of consistent use. For what you pay, the ingredient quality is excellent.

For what you pay, the ingredient quality is excellent. Consistent quality across every tub I've bought so far.

Reasonably priced for the quality you get. I've recommended it to a couple of friends already.