Zero clumping, which I appreciate since my old one needed a whisk every time. Great value for the serving count — works out cheaper per dose than the big brands. The flavor is genuinely good — not chalky or overly sweet like a lot of others I've tried.

For what you pay, the ingredient quality is excellent. You can tell this is a quality formulation; transparent labeling and third-party tested. Saw a real difference in my hair and nails within a month — not placebo, measurable.

Zero clumping, which I appreciate since my old one needed a whisk every time. You can tell this is a quality formulation; transparent labeling and third-party tested.

Dissolves completely in water, even without a blender. Arrived sealed and well packaged, with a scoop that was actually easy to find.

My second tub now. Quality has been identical between orders, which I really appreciate.

Easy on the stomach and actually tastes good — that combination is rare in this category.