I hate that NOW is putting Xylitol in this product! So toxic to animals and only adds a sickeningly sweet taste to this powder. Very disappointing!

My first order of this was 6 lbs in Chocolate flavor from another merchant. I loved the chocolate and the product is great in terms of protein content and it mixes very well without chunks. After using 6 lbs I decided I needed a change so I go the vanilla. That was a mistake. I love vanilla flavor generally, and I have used several others brands of protein in vanilla, including the Whole Foods brand, so I figured this would be good. It was horrible. I don't know how to describe the flavor but it's not your typical vanilla flavor. I'd say it.s more of a buttermilk. I found myself adding vanilla extract to my shakes in an effort to enhance the vanilla taste.I won't ever buy the vanilla again but I will buy the chocolate.

Great whey protein for those who can't tolerate artificial sweeteners. All the other brands out there offer Whey Protein that is supposed to achieve great results, but all of it has fake sweeteners, which destroy my gut and make me feel horrible. This product is the perfect alternative. I put a scoop in my oats every morning, and make another scoop into a shake in the evenings after heavy weight sessions. Does the job, and makes me feel great.

Amazing flavor and mixes instantly! A bit pricey but you get what you pay for when it comes to protein powders! Will buy again!

last time i had ordered vanilla flavored whey powder,<br />it was now it came in 10lbs but it wasnt this!<br />it taste so artificial i can barely drink it, seriously this taste like a bag of xylitol and stevia/<br />it also takes DOUBLE the amount of powder to equal 25g of protein yes thats right it takes 48g to equal 25 of protein.<br />the natural whey they sell takes half about 30g to equal 26g of protein<br />this also contains an unruly amount of cholesterol.<br />this has be my first bad experience with now foods.<br />i made the mistake of just trusting the brand ive been using for some time and not reading the ingredients label.<br />my error aside the taste is inexcusable,

Vanilla is excellent! Was using unflavored but finding the vanilla makes things taste more like milk shakes. Couple grams of carbs per serving but very little. Excellent product and seller was great. Added bonus is the serving size for 50g of protein is 1/2 cup of the vanilla. The unflavored was 2/3 cup for the same 50g so I'll get a few more servings from this as well.