These gummies are soft and delicious. My daughter thinks that they are a great prize at the end of the day. They don't have a very strong flavor so I know that there's not a lot of extra sugar and flavoring in them. I love that the color comes directly from elderberries. I feel good about using these for my children's nutrition.

I’ve tried multiple vitamin brands for my kids - from healthier options that they say are blech to sugary ones that I grew up. I never have been able to find one both kids could agree to - let alone say they like. Our win was when the picky one asked if he could eat the whole bottle! We treated them like an after dinner sweet & said they help you grow strong muscles - so maybe the marketing helped? I cannot recommend these enough for anyone trying to find a tasty, healthy, and safe vitamin for their growing children!

I have to say I like and trust this brand. They also have Fiber gummies that helped my son when he had constipation. Many other products did not not help much. I also recommend “Kid e Reg and Fletcher’s Laxative (for tougher bouts).”<br />My son likes this multivitamin. No complaints. They are made in the USA. Kosher.<br />I found my son was getting a bit unfocused and more hyper than usual (maybe he was tired though), so I dropped down to one multivitamin. He is almost 5. It might be because it has B6 and he does not need extra energy. Haha.<br />They also have Iron gummies which some kids can be on the low side. A blood test will tell you if they need it.

This new line of gummies is for children, although I really think it should say that on the front, so that people know, it wasn’t worth taking a star away for this, but it’s just a suggestion for further label printing. The label on the front is colorful and kid friendly, three of my kids take these vitamins so that’s 6 a day and there are 60 in a bottle, so these would only last us 10 days, where as it would last a family with 1 child the entire month, so really I should have gotton a couple more of these bottles. But the kids really love the flavor of them they aren’t chalky at all like a lot of others we have tried :) I would recommend these vitamins to any child who needs them ::

My kids really like these vitamins, I even take them. Like the ingredients also and the variety of different types they offer.

Zahler is a brand I trust in general and these vitamins are a hit with the kids. Seller is lightning-fast.