Zero clumping, which I appreciate since my old one needed a whisk every time. Consistent quality across every tub I've bought so far.

Cost per serving is lower than my old brand and the quality is at least as good. You can tell this is a quality formulation; transparent labeling and third-party tested.

Finally one that doesn't taste artificial. The vanilla is subtle and pleasant. Clean ingredient list with no fillers I didn't recognize — exactly what I look for. My energy through the afternoon is noticeably more stable since I started this.

Great value for the serving count — works out cheaper per dose than the big brands. Honestly tastes like a treat rather than a chore.