NOTE: not organic vegetable concentrate
I just received an email today from Hero Nutritionals confirming my suspicion that only the fruit portion of the concentrate is organic. The veggie concentrate is NOT organic. That means there's a "dirty dozen" veggie in there: the spinach. The wording is a bit misleading on the bottle, and definitely false here on the Amazon.com description. Hero is willing to replace the product for me, so I'm sure Hero Nutritionals is a good company, but not as green as I'd like. (BTW, this supplement was for my now almost 5-yr-old.)





