If you check out my reviews, you will see this is the third review of a VD3 product I have given. VD3 is a very important supplement for most people and I have noticed positive changes including elimination of dandruff and winter dry skin as well as improved winter mood.<br /><br />My issue with Nature's Answer is their description of the product being 4000 IU. One needs to look quite closely to see that it is "per serving" and the serving size is two drops, or 2000 IUs per drop. The Carlson D-drops are 4000 IU per drop, and I believed that Nature's Answer's version was the same. So I ding the product 1 star for unclear (deceptive?) labeling as I feel like I got half the product that I ordered.<br /><br />Both Carlson and Nature's Answer use a shake dropper, not the pinch dropper most are familiar with. I do not like the shake dropper and strongly suggest both companies adopt pinch style droppers. Nature's Answer uses Olive Oil as the "carrier" for the VD3, but I slightly prefer the Coconut Oil used by Carlson. However, that is just a personal preference.<br /><br />In the future, I will be ordering the Carlson version because I feel it is a better value. If you have read this far, you won't make the mistake I did believing the Nature's Answer drops were 4000 IUs per drop. There appears to be nothing wrong with their product beyond the ambiguous labeling, so I give it 4 stars.

I don't like swallowing pills. I have purchased from another company and totally agree with the other reviewer on the price. I know this works because my labwork shows a marked improvement.

Okay. I first want to address some of the negative reviews I happened to read before purchasing this. There were a few complaining about how a dropper wasn't included and the design was terrible. Really? Sure, I dropper is not included but its pretty easy to just shake 2 drops out on my hand and lick my hand. Or if you don't wash your hands, shake the drops onto a spoon. In two words: Easy Peasy!<br /><br />I bought this because I live in the Pacific NW now and I'm curious. I know I don't get crazy amounts of sun, so I figure this is a pretty safe bet.<br /><br />In the last day I decided to keep the drops on my desk. The bottle is so small that it doesn't stick out or get in the way, but its there to remind me to take once a day. Usually I'll forget to take them when they're in the cabinet.<br /><br />Cheers to your good health!

This is a great product, but the bottle dropper is the worst design I've ever seen. It sticks on the bottle rather than in the lid. However, because the product is so good, you can just get a small eyedropper lid and it fits the top of the bottle, then dispense it that way. I paid $16 at Earth Fare for this and feel that the $7 price is the more appropriate.

My wife and I both used to get one cold every year, and this was the case for about 20 years. Also, I used to get three or four canker sores in my mouth per year. My sister-in-law told us about a study done in the prison system with vitamin D3 suspended in olive oil. For some reason, evidently the capsules and tablets do not work the same. I don't think the brand matters. It is one of only two supplements I take that I KNOW makes a difference! Nothing else in my lifestyle or diet has changed, and neither my wife nor I have had a single cold in over a dozen years! I also have had zero canker sores! Both of those are caused by viruses, so I have to assume somehow this is making a significant difference for our immune systems.

I've taken this supplement for a few years now, however, every once in a blue moon the olive oil base is rancid and that was the case this time. I will go back to my original source in the future for purchasing. The product itself produces the results I need.<br /><br />As of 9/23/16, I have been informed by another distributor that this product's lot number is on the recall list.<br />If you have 4000 IU Vitamin D-3, 15 mL, UPC 083000261329<br />Lot numbers 160573, 155345, 153250, 150900, 150145, 143765 and 142636, call Nature's Answer @ 800-439-2324