Dissolves completely in water, even without a blender. The flavor is genuinely good — not chalky or overly sweet like a lot of others I've tried.

For what you pay, the ingredient quality is excellent. Consistent quality across every tub I've bought so far.

Great value for the serving count — works out cheaper per dose than the big brands. Saw a real difference in my hair and nails within a month — not placebo, measurable.

For what you pay, the ingredient quality is excellent. Finally one that doesn't taste artificial. The vanilla is subtle and pleasant.

Great value for the serving count — works out cheaper per dose than the big brands. Clean ingredient list with no fillers I didn't recognize — exactly what I look for. Mixes clean with just a shaker bottle — no clumps and no grit at the bottom.

Zero clumping, which I appreciate since my old one needed a whisk every time. Clean ingredient list with no fillers I didn't recognize — exactly what I look for.